Privacy Policy

Welcome to JemLit. This Privacy Policy describes how JemLit (“we,” “us,” or “our”), operating at jemlits.uk, collects, processes, stores, and protects your personal information when you access or use our website and services. By using our services, you agree to the terms set out in this policy. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal information is JemLit, registered in the United Kingdom. For any privacy-related queries or to exercise your rights, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process the following categories of personal data to provide and improve our services:

  • Full name
  • Email address
  • Telephone number
  • Residential address
  • Date of birth and gender
  • IP address and device/browser information
  • Account registration and profile data
  • Transaction records including deposits, withdrawals, and payment details
  • Usage data such as login times, location (where permitted), and interaction patterns
  • Communications you send to us, including customer service inquiries
  • Identity verification documents (e.g., passport, driving licence) as required by UK Gambling Commission regulations
  • Information from third parties for fraud prevention and responsible gambling checks
  • Sensitive data (such as health or ethnicity) only if you voluntarily provide it

3. How We Use Your Information

Your personal data is used for the following purposes:

  • To create, manage, and maintain your JemLit account
  • To verify your identity and age in compliance with UK Gambling Commission and anti-money laundering (AML) requirements
  • To process deposits, withdrawals, and other financial transactions securely
  • To communicate important updates about your account or our services
  • To administer promotions, bonuses, tournaments, and other offers
  • To provide marketing communications, where you have given explicit consent
  • To personalise and improve your user experience on our platform
  • To perform analytics and compile statistics to enhance our services
  • To detect, prevent, and investigate fraud, money laundering, and other criminal activities
  • To comply with legal obligations and regulatory requirements

4. Legal Basis for Processing

We process your personal data lawfully under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, relying on one or more of the following grounds:

  • Your explicit consent, where applicable (e.g., marketing communications)
  • Performance of our contract with you (e.g., providing gambling services)
  • Compliance with legal obligations (e.g., age verification, AML, responsible gambling)
  • Our legitimate interests, such as fraud prevention, service improvement, and security, balanced against your rights and freedoms

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above or to comply with legal and regulatory obligations. Typically, this means your data will be kept for up to five years after your account is closed or inactive. Certain data may be retained longer if required by law, such as records related to self-exclusion, unresolved disputes, or investigations.

6. Marketing Communications

If you have opted in, we may send you marketing emails or messages about our products, services, and those of carefully selected partners. You can manage your marketing preferences or unsubscribe at any time via your account settings or by using the unsubscribe link in any marketing message.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These include:

  • Essential cookies necessary for site functionality and security
  • Preference cookies to remember your settings
  • Performance cookies to analyse site usage and improve performance
  • Advertising cookies to deliver relevant marketing content

You can control or disable cookies through your browser settings; however, disabling essential cookies may affect the functionality of our website.

8. Sharing and International Transfers

We may share your personal information with:

  • Service providers such as payment processors, identity verification agencies, and technical support providers
  • Regulatory authorities including the UK Gambling Commission and law enforcement bodies as required by law
  • Affiliated companies within the JemLit corporate group
  • Third parties you have authorised us to share data with

Where personal data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO), to protect your data.

9. Data Security

We implement robust physical, technical, and organisational measures to safeguard your personal data against unauthorised access, loss, misuse, alteration, or disclosure. These include encryption, secure servers, access controls, and regular security assessments.

10. Your Data Protection Rights

Under UK data protection law, you have the following rights concerning your personal data:

  • The right to be informed about how your data is processed
  • The right to access your personal data
  • The right to rectify inaccurate or incomplete data
  • The right to request erasure of your data in certain circumstances
  • The right to restrict or object to processing based on legitimate interests or direct marketing
  • The right to data portability, allowing you to receive your data in a structured, commonly used format
  • The right to withdraw consent at any time without affecting prior processing
  • The right not to be subject to decisions based solely on automated processing, including profiling, which significantly affect you

To exercise any of these rights, please contact us at [email protected]. We will respond in accordance with applicable legal timeframes.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or regulatory guidance. We encourage you to review this page regularly. Continued use of our services after updates signifies your acceptance of the revised policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), the independent regulator for data protection in the UK. You can find more information and submit complaints at https://ico.org.uk.

13. Responsible Gambling

JemLit is committed to promoting responsible gambling. We use your data to support responsible gambling measures, including self-exclusion, deposit limits, and monitoring for potentially harmful behaviour. For more information and support on responsible gambling, please visit the BeGambleAware website.

Last updated: June 2024